Privacy Policy

Last Updated: 27.05.2026

1. Information We Collect

We may collect personal information when you voluntarily submit it through our website, contact forms, technical support forms, warranty or support requests, newsletter forms, product inquiry forms, or other website features.

The types of information we may collect include:

• First and last name
• Email address
• Phone number
• Company name
• Mailing address or project location
• Product interest or model information
• Project details, including residential, restaurant, commercial, contractor, builder, dealer, or distributor inquiries
• Technical support information
• Warranty or product support details
• Uploaded files, photos, drawings, plans, or documents, if submitted through a form
• Any other information you choose to provide when contacting us

We may also collect basic website usage information automatically when you visit our website.

2. Website Usage Data

When you visit our website, we may collect certain technical and usage information, such as:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Time and date of visit
• Time spent on pages
• Referring website or traffic source
• General location information based on IP address
• Other diagnostic or performance data

This information helps us understand how visitors use our website, improve website performance, troubleshoot technical issues, and improve the quality of our content and customer support.

3. Cookies and Tracking Technologies

Aura Performance Heaters may use cookies and similar tracking technologies to improve website functionality, understand website usage, and support marketing or analytics activities.

Cookies are small files stored on your device when you visit a website. They may help the website remember preferences, improve performance, support security, and understand how visitors interact with the site.

We may use the following types of cookies:

• Essential cookies: Required for basic website functionality.
• Preference cookies: Used to remember settings or preferences.
• Analytics cookies: Used to understand website traffic and visitor behavior.
• Marketing cookies: Used to support advertising, remarketing, or campaign measurement, where applicable.
• Security cookies: Used to help protect the website and prevent misuse.

You can adjust your browser settings to refuse cookies or notify you when cookies are being used. If you disable cookies, some parts of the website may not function properly.

4. How We Use Your Information

Aura Performance Heaters may use collected information for the following purposes:

• To respond to website inquiries
• To provide customer support
• To provide technical support
• To help customers select appropriate heater models
• To support residential, restaurant, commercial, builder, contractor, dealer, or distributor inquiries
• To provide product documentation or installation-related information
• To process warranty or support requests
• To improve website content, usability, and performance
• To understand visitor behavior and website traffic
• To send marketing communications, if you have opted in or where permitted by law
• To follow up on product, project, or service inquiries
• To protect the website, prevent misuse, and address technical issues
• To comply with legal, regulatory, or business obligations

Aura Performance Heaters does not sell products directly through the website. Information submitted through the website may be used to provide accurate product guidance, support documentation, and consultation related to Aura heating products.

5. Sharing of Information

We may share personal information only when necessary for legitimate business, support, operational, or legal purposes.

This may include sharing information with:

• Website hosting providers
• Website maintenance or development providers
• Customer support or technical support service providers
• Analytics providers
• Email or communication platforms
• CRM or lead management systems
• Authorized dealers, distributors, contractors, or sales partners, where needed to respond to a project or product inquiry
• Professional advisors, where required
• Legal or regulatory authorities, where required by law

Third-party service providers are expected to use personal information only as necessary to provide services on our behalf and to protect that information appropriately.

6. Analytics

We may use analytics tools to help us understand how visitors use our website and how we can improve the website experience.

Analytics tools may collect information such as pages visited, time spent on the site, traffic source, browser type, device type, and general location information. This information is generally used in aggregated or statistical form.

If Google Analytics or similar tools are used, those services may process information according to their own privacy policies and data processing practices.

7. Marketing Communications

If you choose to subscribe to a newsletter, request product information, or submit an inquiry, we may use your contact information to send relevant updates, product information, or follow-up communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us directly at sales@auraheaters.com.

Even if you unsubscribe from marketing communications, we may still send important transactional, administrative, technical support, or warranty-related communications when necessary.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, respond to inquiries, provide support, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.

The length of time we retain information may vary depending on the type of information, the purpose for which it was collected, and applicable legal or business requirements.

9. Data Security

We take reasonable steps to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we use reasonable safeguards to protect personal information, we cannot guarantee absolute security.

10. International Data Transfers

Aura Performance Heaters is located in Canada. If you access our website or submit information from outside Canada, your information may be transferred to, stored in, or processed in Canada, the United States, or other jurisdictions where our service providers operate.

Privacy laws in these jurisdictions may differ from those in your location. By submitting information through our website, you acknowledge that your information may be processed in these jurisdictions.

11. Links to Third-Party Websites

Our website may contain links to third-party websites, including partner, dealer, distributor, manufacturer, certification, or resource websites.

We are not responsible for the content, privacy practices, or security practices of third-party websites. We encourage you to review the privacy policy of any third-party website you visit.

12. Your Privacy Choices

Depending on your location and applicable privacy laws, you may have the right to request access to, correction of, or deletion of personal information we hold about you.

You may also request that we stop sending you marketing communications.

To make a privacy-related request, please contact us using the information below. We may need to verify your identity before processing certain requests.

13. Children’s Privacy

Our website is intended for general business and consumer audiences and is not directed to children. We do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us, please contact us so we can review and take appropriate action.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page.

Your continued use of the website after changes are posted means that you accept the updated Privacy Policy.